With the emergence of COVID-19 in today’s world, people are becoming more cautious about where they go and what they touch to prevent transmission of the virus. A new normal that shifts consumer’s attitudes and behaviors has been formed. This includes disinfecting groceries and delivery boxes, leaving parcels under the sunlight for hours, and wearing gloves to protect your hands from touching surfaces that might be contaminated.
For most of us, we learned that the risk of disease transmission from surfaces is there, but it took a global pandemic for companies and consumers to realize the vulnerabilities of high touch surfaces, specifically packaging. Just because our naked eyes couldn’t see, doesn’t mean it isn’t there!
While this coating should not change consumers’ habit of practicing good hygiene, it essentially provides an additional protective layer of protection to consumers for a lifetime!